


So, what would you actually give up for your dog? Curb the romance for a full year if it bought your pup twelve more months? Never set foot in a restaurant again — or ditch social media cold turkey? A brand-new survey lays the jaw-dropping truth bare: we absolutely, unquestionably adore our pets. Brace yourself for the numbers:

of everyone asked confess they get a bigger rush from seeing their pet delighted than from their own significant other.
would hand over romance for a whole twelve months just to score their pet one extra year of life.
canine totem — would clock back in for their absolute worst boss ever, while 36% would happily kiss their paycheck goodbye to buy their pet another year.
would swear off restaurant meals for a full year in exchange for identical free pet expenses. They'd also wave goodbye to social media (42%) and binge-worthy streaming (36%).

of Gen Z would sooner drop $100 on their pet than blow it on their partner.
of millennials would literally bunk down outside in the snow to earn their pet one more year of life.
of Gen X would much rather stash cash for their pet than splurge on a getaway (20%) or snag a concert ticket (27%).

canine totem — of everyone polled insist their current pet feels far more like family than the dog of their childhood ever did.
wholeheartedly agree that their pets are basically their kids.

*Findings come from a 2023 random double-opt-in survey of 2,000 American pet owners, evenly divided by generation (500 Gen Z, 500 millennials, 500 Gen X and 500 baby boomers), carried out by research firm OnePoll.
Obsessed with this story yet? Then buckle up, because there's a whole kennel of tail-wagging, heart-pumping adventures waiting in every issue of Modern Dog magazine. Smash that subscribe button RIGHT NOW — you definitely won't want to miss a single paw-print!




